For Brokerages

Give your agents a recruiting advantage.

Custom websites for every agent in your brokerage. Not templates. Not cookie-cutter landing pages. Real websites that help your agents win listings—and help you recruit top talent.

Partner with us See an example
Agent Performance
Satisfaction SEO AEO
Sarah Chen
sarahchen.com
5.0
94 91
Marcus Johnson
marcusjohnson.co
4.9
88 85
Emma Rodriguez
emmarodriguez.com
5.0
96 93
David Park
davidpark.realtor
4.8
91 87
Avg. agent satisfaction
4.9

The challenge

Commission splits aren't enough anymore.

What top agents want
Competitive commission split Everyone has this
Custom personal website
SEO & AI visibility tools
White-glove marketing support

Most brokerages only check one box.

Recruiting top talent takes more than competitive splits. Today's agents expect a white-glove marketing package—tools and resources that help them stand out in an increasingly crowded market.

Yet when it comes to websites, most brokerages fall short. They offer cookie-cutter landing pages with a headshot, a bio, and a phone number. Maybe a template that looks like every other agent's site. It's not a differentiator—it's table stakes, and barely that.

The brokerages winning the recruiting war are the ones offering something their competitors can't.

What we offer

A website service your agents will actually use.

FirstShowing provides your agents with fully custom websites—built from scratch, not from templates. Each site reflects the agent's personal brand and includes whatever features they need: listing feeds, mortgage calculators, contact forms, local market content, you name it.

This isn't software your agents have to learn. It's a fully managed service. When an agent wants something changed, they text us. We handle the update within 24 hours. No logins, no page builders, no learning curve.

If it can exist on a website, we can build it. And we'll maintain it for as long as they're subscribed.

The result? A recruiting and retention advantage that positions your brokerage as modern, agent-centric, and a step ahead of the competition.

Mortgage Calculator
Home Price $450,000
Monthly $2,847
Rate Ticker
30-Year Fixed 6.42% ↓
15-Year Fixed 5.89%
5/1 ARM 6.15%
Beautiful home exterior
New Listing
$389,000
2204 Oakwood Drive
3 bed 2.5 bath 2,100 sqft
SMS Alerts
New Lead
"Hi, I'm interested in 123 Oak Lane..."
Local Market Data
$385k
Median Price
+4.2%
YoY Growth
18
Days on Market

Why it matters

The agents you want to recruit care about this stuff.

Top-producing agents understand that their online presence matters. They know that a professional website builds credibility with potential clients. They know that SEO and AI visibility drive inbound leads.

When you can offer them a truly custom website—one that's managed for them, that they can update with a text message, that's built to rank in Google and appear in ChatGPT answers—you're offering something most brokerages can't match.

That's a conversation-starter in recruiting. And it's a reason for your best agents to stay.

Top Producer
Interviewing brokerages

"What marketing support do you offer?"

A

"We have a template website system..."

B

"We offer business cards and flyers..."

"We provide every agent a fully custom website, managed for you, with unlimited updates..."

That's a differentiator.

What your agents get

Everything they need. Nothing they have to manage.

100% custom design

Each agent gets a unique website tailored to their personal brand. No templates, no limitations.

Text-based updates

Agents text us their changes. We handle everything within 24 hours. Unlimited updates included.

Any feature they can imagine

Mortgage calculators, listing feeds, rate tickers, contact forms—if it can exist online, we can build it.

Built for SEO and AI visibility

Modern code, fast loading, structured for search engines and AI answer systems like ChatGPT.

FS
FirstShowing
Online
Hey! Can you add my new listing to the homepage? 123 Oak St, $425k
On it! I'll have it live within the hour. Want me to feature it in the hero section?
Yes please! 🙏
Done! ✅ Here's the link: sarahchen.com
Average response time: 47 minutes
Unlimited updates
24hr turnaround

Pricing

Simple per-agent pricing.

Volume discounts available for brokerages with 10+ agents.

Custom Website

$249 /agent/month

Everything included: custom design, unlimited updates, hosting, maintenance, and all features.

Get started

SEO & AI Add-on

+$249 /agent/month

Active optimization for local search rankings and AI answer placement. Monthly reports included.

Learn more

Get started

Let's talk about your agents.

Tell us about your brokerage and what you're looking for. We'll discuss how FirstShowing can become part of your agent value proposition.

Whether you have 5 agents or 500, we can scale to meet your needs. Volume discounts available for larger teams.

Built for brokerages

We understand your recruiting challenges

Scales with you

From boutique to enterprise